13 Ways to Avoid Scaring Buyers - Halloween Special

13 Ways to Avoid Scaring Buyers - Halloween Special


1. Overpricing the home

You may miss an opportunity for a specific buyer because the buyer's price point search may end at a lower price, possibly what the property is truly worth.  Clients also don't want to offend you by offering too little so those properties may be avoided altogether.  A property is only worth what someone will actually pay and buyer's are quite savvy these days, they want to feel like they got a fair deal.  The market is not the Seller's market it has been in the recent past; it's balancing out. Don't miss out on a good buyer by playing the overprice game.


2. Poor quality of photographs


Photographs are a very important first impression because most buyer's are scouring HAR on a daily basis.  If photos have been skimped on, the property will produce fewer showings and be overlooked as a result.  When a person shops on line for even something as inexpensive as a dress or pair of shoes, the photos need to be a good representation.  This is even more the case with something in the price range of a new home.  Say NOOOOO to property "selfies," make sure your Realtor uses a professional photographer.  Don't let a bad  first impression ruin your opportunity to maximize exposure.



 3. For Sale by Owner

fsboFSBO (or Fizbos, as called in the industry) have a tendency to close off communication between potential buyers with a seller.  Buyers will give Realtors feedback but typically not the seller. It's an emotional experience on both sides and not having a buffer between can make things more difficult.  Negotiating sales price and especially inspections directly with the seller can get hairy and can go wrong quickly.  With all the changes instituted now with the lender guidelines, closing dates can be missed as a result of inexperience costing not only the buyer but the seller thousands of dollars and a lot of time, as well.  For most people, this IS truly the most expensive transaction they will be personally invested in and not having a professional involved to navigate the process can be a big mistake.



4. Lack of curb appeal

lpfteam asksYou only get one chance to make a first impression. If the outside of a home is not appealing, it will automatically cause a negative opinion of the entire home.  If the outside of the home is not kept up, buyers will think the inside of the home has not been maintained either.
Buyers need to have the landscaping and yard cleaned and trimmed.  Flowers should be planted, and the front door and shutters should have a fresh coat of paint or stain.  The goal is to have the buyer fall in love with the home before they even walk through the front door.

5. Misrepresentation of the property/details

There is nothing more frustrating for a buyer than walking into a home to find it is not as updated, large, beautiful, etc. as was described in the listing.  It can cause the buyer not to trust you and can easily kill a deal.  Honesty is always the best policy when providing information about a home to be sold.  This will build trust and ensure an easy working relationship between you and your buyer as you go through the sales process.


6. Poor Condition- Lack of deferred maintenance

If you want top dollar for your home, you should have it in the best condition possible. Some examples include, repairing holes in walls, cleaning carpets and floors, removing water spots from the ceilings, and repairing broken appliances and fixtures.  If these types of things are not done, the buyer will wonder what big ticket items have not been maintained .  

7. Cluttered spaces

clutteredhomeWe understand that after living in your home for a long period of time, a seller accumulates a certian amount excess items.  Having cluttered spaces can leave a bad first impression that might make a buyer less likely to put in an offer.  

Clutter can make your home feel cramped, and could distract the buyer from the home's more important features.  It could also be a red flag that there isn’t enough storage space in the house.  A seller should go through their home and try to reduce as much clutter as possible before putting it on the market.  Reducing the amount of cluttered spaces in your home will help a buyer picture their own furnishings which is an important step in deciding whether to put in an offer.



8. Too much personalization

If you can de-personalize your home, buyers are more likely to view it as their potential home.  When you have family photos hanging on the walls, its hard for the buyer to see how they can fit into the home.  They end up viewing it more as "Bill and Mary's home" then their own potential future home.   Another key point, is sometimes the buyer can spend more time looking at all of a seller's personal items, and less time looking at the actual home.  Buyers can be distracted by too many awards, trophys or photos you have. Depersonalizing a home helps keep the home neutral, and will help keep the buyer more interested when walking through.


9. Unpleasant odors from pets, food, etc.

UnknownEvery house smells like something.  You don’t want your house to be “the house with the bad smell”.  Buyers will not be able to move beyond that smell.  Not only that, they will tell other buyers/friends about it.  You want your home to be neutral, meaning clean without smell.  You also have to be careful not to create a special odor when selling your home. Sensitive buyers may wonder, “what are they hiding?”




10. Not enough natural light.

How To Maximize the Natural Light in Your Home. windows

A simple way to lighten up the interior of your home is to paint the walls in neutral colors such as white,
cream, or a light gray. Remember that you are trying to create a home in which your potential buyer can envision themselves living. Another way to add light to the interior is to trim back outside trees and bushes to allow more natural light through the windows which will ultimately brighten up the interior rooms.
 Bright will always win over dark and dingy.
 While you may not realize it, if you have been feeling tired, cranky, stressed or just not in a great mood, look to your home and it’s sources of natural light. It’s a proven fact that humans respond, act and feel better in a home that has plenty of natural light, but also has light inspired decor. Even for your darkest rooms there is a way to bring in lighter finishes to play off of the darker ones. Recessed lighting fixtures are commonly referred to as “can lights,” can brighten up the ceiling without being obtrusive to the eye. Consider installing a dimmer switch to have versatile lighting control.

11. Not disclosing defects on seller's disclosure

Make sure all the listing information is correct and accurate. Be honest about the age and condition of all aspects of the home.  If you're not completely honest with the potential buyer, you could lose their interest and potential sale. If you’re a seller, you may view disclosure as a burden. Why do disclosure laws protect the buyer? Disclosure laws can protect both sides. If there’s a problem with the home, the buyer could try to sue the seller after closing.  The seller’s disclosure form could help avoid a lawsuit, showing who knew what and when about the home’s condition. If a buyer knows about a problem and goes ahead with the deal, the seller is not liable for future problems.

12. Pets/pet hair 

Maltese Harry Potter Dogs

We love our furry friends but some buyers have allergies or even fears of pets so best to keep them away during showings.  Pet hair and dander can also set off allergies and leave a less than favorable first impression to a buyer.  Having your home dusted and vacuumed on a daily basis can help during the time you're marketing your property.  Lint rollers can also come in handy for furniture and other hard to vacuum areas.  In addition, be sure and replace all air filters on a regular basis. 




13. Loud paint colors

Girls RoomSome colors can really be overwhelming! Rather than keeping your favorite team color or neon themed room, consider changing to a soft neutral shade.  The space will look larger, brighter and more welcoming.  This will also give buyers a better impression about not having to change the paint color or being concerned with having to change their own furniture or fabrics. The less buyers need to do to make the house their own, the faster it will sell. 




 All of the points above can lead to this point: too many days on the market.  As the days tick away on a listing, buyers think there must be something wrong with the property.  As the days add up, many times they aren't even noticing the listing any longer.  It's important to do things right in the beginning to avoid this pitfall, and not scare away your buyers.

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